In 1998, Carl Sobocinski built his dream, a restaurant of his own. Our desire was to create a brand that was as unique as the food and atmosphere he was creating. Along with Mike Goot, I designed this mark that has become a staple in our community for over 15 years.
In 1998, Carl Sobocinski built his dream, a restaurant of his own. Our desire was to create a brand that was as unique as the food and atmosphere he was creating. Along with Mike Goot, I designed this mark that has become a staple in our community for over 15 years.
Soby's Logo Design
This logo seemed to just come on the page on it's own. I've designed 100s of logos, but this one has a special place in my heart. After it's completion, I ended up creating an entire font out of these quirky letters. We used different color "o" symbols to communicate the ever changing and creative menu items. In 15 years, Soby's has been a great success and allowed Carl Sobocinski to open other restaurants to continue his dream.
Soby's Pocket folder
The sales team wanted a piece that would showcase all of their services. This folder was a small size, only 6" x 9" to create a compact packet of information.
Soby's Wine Label
It's not every day I get to design a wine label. Shug Wines partnered with Soby's to bring a house wine to be proud of.
